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ONLINE CAMPAIGN, 2020

Huzzy — Feel Free to Shape Your Own Sex Life

This film presents Huzzy, a new, sex-positive brand of condom. It celebrates sexuality in all its myriad forms, and plays with how the world views sex and nudity, especially on social media. To challenge audiences to think further about stigmas around sexuality and sexual expression, the film has been released as two versions, one censored, another uncensored. Both versions present a message that champions equality of sexual relations and sex-positivity, believing that everyone should enjoy the freedom of a sexually active life, void of shame and stigma. The film portrays people celebrating the freedom to shape their sex lives and pursue their desires in empowering and playful ways.

Client
Huzzy
Director
Nirit Peled
Creative Director
Niek Eijsbouts
Agency
Higuita